Rivalry Launches Casino Games Portal, Casino.exe
Esports and sports gambling company bets big on gambling games that generate additional sources of revenue.
Rivalry, best known as a regulated sports and esports betting company, announced Wednesday the launch of Casino.exe, an interactive casino platform to host what it describes as "current and future games on its website."
At launch Casino.exe is offering four new games (Penalty Shootout, Bomb Squad, Wheel of Time, and Courier Sweeper) and two games already available on its website, Aviator and Rushlane.
Rivalry said in a release that this new games portal follows its first-ever casino game Aviator, which it claims generated more than "10% of the company’s revenue in Q3 with zero marketing spend since its soft launch in July." As you can actually spend real-world money on wagering within these games, Casino.exe is being operated under the company’s Isle of Man license, with plans to launch in Ontario expected to "follow in the coming months."
Visitors to Casino.exe (especially those of us who owned PCs a few decades ago) may notice that its style is reminiscent of a 2000-era Windows PC, featuring a Microsoft Clippy-like on-screen helper character, a working Windows MP3 player, custom Windows-style desktop icons, and other themed easter eggs.
While Rivalry may be better known for its sports and esports wagering business, the company does have a handful of sponsorship deals in place with esports organizations and streamers including Brazilian CS:GO team 00 Nation and Southeast Asia-based BOOM Esports; streamer and rapper Shyehee; and Dota 2 content creators TorteDeLini, ImmortalFaith, Biancake, SirActionSlacks, DotaCinema, and Nahaz Dota.
Since its launch, Rivalry has raised around $42M USD in disclosed investments from multiple investors across two funding rounds. In March of 2021 it raised $20M from NewBound Venture Capital. Two months later in June it raised an additional $22M from M Partners Inc., Eight Capital, Cormark Securities Inc., and Canaccord Genuity Group. Broad Street Bulls gave an undisclosed investment during the company's seed funding round in January of 2019.
Full disclosure: The author of this article currently serves as editor on the esports wagering newsletter , which is written by Rival Senior Manager of Corporate Communications Cody Luongo. The author receives no compensation for his work on that newsletter.